Research has shown that inclusive marketing does well for profit. Let’s look at the brands whose diversity campaigns were on point this past year.
Coronavirus has emphasized the importance of mental and physical health.
As the wellness and fitness industry gets louder on the issues of racial and social justice, the industry will become more accessible and inclusive.
Fitness influencers and experts continue to use their platform and voice to spread the message of empowerment, justice, and equality.
Not only are trained staff and inclusive marketing the absolute right thing to include in your company culture, but it is also very good for business.
Companies need to eliminate entrenched racist habits and racist ideas from the inside out. And the fitness industry particularly needs to take heed.