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Off the shelf software, open core access, or custom-built solutions.

Designed to fit how your small business works.

Ever spent hours….

Hunting for the perfect tool, only to settle for something that’s just… good enough?

Is your software forcing you to change how you work instead of doing what you want it to? Or maybe you’re stuck with software that doesn’t sync with your other tools, or comes with customer support that only shows up if you’re a ‘big account.’

We get it.

After years of working with small businesses and selling our SaaS product, we noticed something important:

Turns out, small business owners want more flexibility and customization options to fit their unique needs.

A survey from Clutch shows that 52% of small businesses would rather go with custom-built or DIY software over off the shelf stuff. And in a study from SCORE, 40% of owners said they handle things like marketing, HR, and IT all by themselves, powered by that DIY mindset and a need to keep costs down.

So we’ve added new ways to help you build tools that actually fit your business. Explore the different ways to build with Ruoom and find the solution that works best for you.

Ways to Build with Ruoom

Ready Solution

Get a full Ruoom subscription with all features included – ready to use right out of the box.

You Build It

With our open core model, you get free access to the core code of our software. This includes essential tools you can host and deploy as-is. Or, if you know how to code (or have a developer), you are welcome to modify it to better fit your business. As your needs grow, you can buy add-ons to unlock more advanced features.

We Build It

If off the shelf software solutions just won’t cut it, we create custom software solutions designed specifically for your business. We work directly with you to build tools that fit the way you work – customized to your workflows, datasets, and integrations.
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Build Your Skills with Us

We’re building out a library of resources from the people who built this very company: tutorials, code snippets, and step-by-step guides to help you tackle everything from setting up web pages to automating workflows.

View the Toolkit

What’s New in The Toolkit

About Us

Founded in 2019 in a cozy 500-square-foot apartment in Brooklyn, NY, Ruoom began as a two-person operation with a big vision and plenty of late nights. Today, we’re based in Austin, TX, and have grown from that small founding team to a crew of 20. In early 2023, we celebrated a major milestone: opening our first international office in Seoul, South Korea.

Like many small businesses we’ve worked with, we’re 100% bootstrapped. What started as a Microsoft Paint sketch in a tiny apartment has become a full-fledged software product, supporting small business owners across two countries. We’ve even filed for a patent, a step that felt light-years away when we first began.

But as Ruoom grew, so did our purpose. We realized that to truly build for the future, we wanted to find a way to support you, our customer, that goes beyond building tools for you and focuses on building tools with you. We’re excited to provide resources, expert guidance, DIY options, and custom-built solutions as unique as your business.

Meet The Team
Illustration of the Brooklyn Bridge