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Learning from Everyone: Top Resources for Fitness Instructors & Entrepreneurs

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi

Lifelong learning is the key to entrepreneurial success. Some of the most successful people in the world all have one thing in common: they keep learning. If you want to be the best, you need to learn from the best. 

With the wonders of the internet, you now have access to some of the greatest business thinkers, marketers, and philosophical minds in the world. All those entrepreneurs have tasted success but also made mistakes. You can learn from other individuals, so you don’t make the same costly mistakes. 

Whether you want to stay up to date on the latest technology advancements in the fitness world or find out what makes the best marketing strategy so successful, there’s a place to find. Here are some of the best business, marketing, and wellness resources for fitness entrepreneurs. 

Top Row (L to R): Gary Vaynerchuk, Dori Nugent, Dr. JaNaè Taylor, Tim Reid, and CJ Williams.
Bottom Row (L to R): Debra Atkinson, Steve Harvey, Dalijah Amelia, Phil Graham, and Benjamin Raymond.

1. The GaryVee YouTube Channel

Gary Vee is a bestselling author, speaker, and CEO of advertising agency VaynerMedia. His content usually edges more toward motivation but has some good advice on marketing and business strategy. Highlights include: 

Why You Need to Add TikTok to Your Business Strategy

A Conversation Every Content Creator Needs to Hear

2. The Fitness Business Podcast

This podcast is an excellent resource for business owners in the fitness industry. Every week, expect new guests, leading experts, coaches, and authors as they share their advice and experiences. The podcast has launched a mastermind panel series, which brings on multiple experts to discuss COVID-19 planning. 

3. Minding My BLACK Business

Hosted by Dr. JaNaè Taylor, this podcast is exclusively for black entrepreneurs looking to engage and support other black entrepreneurs. It covers topics like identifying your target audience, managing others’ racial biases, and overcoming self-doubt. Must-listen episodes include:

Self-doubt and Entrepreneurship featuring Dr. Ayeesha Hankins

Expanding your team to get through COVID19 featuring Courtney Underwood

4. The Small Business Big Marketing Podcast

As the name suggests, this podcast is all about marketing. In its 7th year, host Tim Reid delivers practical advice that business owners can implement effectively. With 30 years of marketing experience, he breaks down marketing ideas that don’t cost a fortune. Start with The art AND science of standing out in this ridiculously crowded marketplace.

5. Business Fitness with CJ Williams Podcast

CJ Williams spent six years building a fitness business and shares his experiences and advice with fellow fitness entrepreneurs. He keeps topics relevant and discusses real issues that will help your business grow. Top episodes to listen to include:

Black Businesses Owners: Will You Be Ready?

Marketing Like a Nerd: Looking at the Numbers

6. Voice for Fitness Professionals Podcast

A great source for personal training fitness professionals. Topics include everything from marketing and sales to programming and building a more profitable business. The host Debra Atkinson discusses things like what to post on your social media as well as a 3-step marketing strategy for personal trainers.

Steve Harvey explains that everyone one of you is born with a gift, and only you can use that gift. That gift holds the greatest chance of success. Throughout the book, Harvey gives practical advice and truthful insight that essentially allows you to transform your life so that you can achieve everything you want to. 

8. Black Girl Fit Files Podcast

Hosted by the founder of Black Girls Pole, Dalijah Amelia, the podcast discusses health and fitness for women of color. Episodes are informal, funny, and real. They talk about what it takes to stay true to yourself in the fitness industry as a woman of color. 

Listen to Staying in Business during Covid19 with Tammeca Rochester of Harlem Cycle. The two talk about how Tammeca Rochester opened Harlem Cycle in just six months and how their team of instructors are keeping members engaged with online classes.

9. The Fitness Entrepreneur Podcast

The Fitness Entrepreneur Podcast is about generating more income and having a bigger impact on your fitness business. The business-focused resource is good for topics like marketing, sales, team building, self-development, and personal productivity. Hosted by Phil Graham, he often brings on guests and some of the most successful fitness entrepreneurs. He releases super relevant content like:

How To Sell During A Crisis

Growing Your Fitness Business During a Crisis

10. Playing the Game Without a Coach by Benjamin Raymond

This book is the perfect example of no matter where you come from, anything is possible. If you’re looking for some inspiration to light a fire beneath you, give this a read. Benjamin Raymond is a former athlete turned entrepreneur. He grew up in foster care before putting himself through college and eventually becoming a successful business owner. 

Wellness Resources for Fitness Entrepreneurs and Business Owners

As much as it’s crucial to find the business and marketing resources that work for you, it’s important to stay on top of your own well-being. Here’s a quick round-up of wellness resources to help maintain your mental health. 

Dive in Well – hosts virtual classes regarding inclusivity and diversity in the wellness community 

Inclusive Therapists – a search database to find culturally responsive therapists 

Tara Brach – mindfulness and meditation podcast  

GRPFIT – health and fitness platform and community for people of color

Cultivating Minds Podcast – a place for fitness professionals to learn, grow and inspire 

Zen habits – habit-changing programs: meditation and self-development 

Whether you’re looking to up your marketing game, increase your productivity, or overcome self-doubt, there’s a place that can help you. The right book or podcast can give you the inspiration you need to succeed and help you overcome hurdles in your business. By learning from experts and thought leaders, you can achieve a new perspective and insight to grow your business.

Jenny Weller

Jenny Weller

Jenny is a creative freelance health and fitness writer. She has a passion for wellness and a degree in journalism. In her spare time, you can catch her playing badminton, rock climbing, and drinking coffee.

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